Sports Sponsorships

Retailer: JCPenney
Location: Chicago

Client: Marketing Drive and Exxon Mobil, Boston, MA
Product(s) Promoted: Mobil 1
Distribution: Nationwide
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 2/1/08
Intended Duration: 5 months
Dimensions (H x W x D): 7" x 21" x 21"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

---

Design of the Times 2008 Contest Declaration

Client: National Basketball Association, New York, NY
Product(s) Promoted: NBA-branded shorts and T-shirts
Distribution: Division 1 and Supercenter stores
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 3/25/08
Intended Duration: 4 to 6 months
Dimensions (H x W x D): 14" x 13" x 0"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: MARS Advertising, Southfield, MI

---

Design of the Times 2008 Contest Declaration

Client: Couris Printing for Coca-Cola, Atlanta, GA
Product(s) Promoted: Coca-Cola and the 2008 Summer Olympics
Distribution: Nationwide
Number of Stores: 2,500+
Production Run Quantity: 5,100
Introduction: 5/12/08
Intended Duration: 60-90 days
Dimensions (H x W x D): 70" x 24" x 60"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (includes product)
Producer: Baird Display, Waukesha, WI

---

Design of the Times 2008 Contest Declaration

Client: Madden Communications/ Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite and Major League Baseball partners
Distribution: Grocery Stores
Number of Stores: 655
Production Run Quantity: 655
Introduction: 2/5/08
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 36" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Baird Display, Waukesha, WI

---

Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coca-Cola brands
Distribution: Convenience and grocery stores
Number of Stores: 3,700
Production Run Quantity: 3,700
Introduction: 5/19/08
Intended Duration: 12 months
Dimensions (H x W x D): 35" x 28" x 22"
Weight: 21 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Display Industries, Norcross, GA

---

Design of the Times 2008 Contest Declaration