Macy's Debuts 'Glee' Apparel RadioShack Rides With Lance Armstrong 7-Eleven Beefs Up SummerSlam Promotion Stumbling Along the Path to Purchase Staples Back-to-School 2010 Recap FSI Report: Aug. 8, 2010 Whole Foods Packs School Lunches Target Blends Price and Style for Back to School Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Compare & Contrast First Previous 658 659 660 661 662 Next Last