Unilever Reaches Hispanics at Northgate Concert promotion leverages full spectrum of tactics Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Firestone Charges Up 'Turbo' Campaign Bridgestone Americas collaborates with DreamWorks, then taps into movieโs release The Complicated Futures of Shopping Sheba Feeds Cat Lovers' Passions Mars Petcare amps up premium brand presence with an integrated campaign and celebrity at center Pampers a Perfect Fit for H-E-B Baby Tour P&G the primary sponsor of parking-lot sampling events that target Hispanic moms Safeway Thaws Out 'Dairy Month' Activity Doing Handstands Over 'Cartwheel' Target wants to win with brands through social media, too Ace Settles Back into the Neighborhood Kmart Keeps Punning First Previous 563 564 565 566 567 Next Last