P-O-P Show Keynoter To Talk "Retail Theater" First Wave Results Released in POPAI 'Measured Medium' Study Butler Home Products Teams with Procter & Gamble Beefeater Slims Down, Adds Promotional Muscle Peanut Riesen Creates New Reason for P-O-P Dole Invites Consumers to "Chug A Fruit" Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Allied Domecq Launch Predicts Pain, Agony and Other Party Fun Pass & Seymour Display Demonstrates Retractable Extension Cords Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. First Previous 232 233 234 235 236 Next Last
