Sampling's Effect on New Product Trial Sampling and Likelihood of Purchase Brand Loyalty and New Product Trial Sampling's Effect on Store Choice Canandaigua Likes Shrimp with its Wine Ability to Sample and Product Trial 'Cooking Light' Takes CPG Brands on the Road Oscar Mayer Rents Out the Wienermobile P&G 'Awareness is Love' Campaign A case study from the Promotion Marketing Association's 2004 Reggie Awards Sara Lee Lovable Perfect Fit Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 215 216 217 218 219 Next Last
