Retailer Campaigns

Product: Kids' meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Displays designed to go over a "Wait To Be Seated" sign are popular because they require no assembly.

Product: Electrical distribution/control products
Number of displays: 100
P-O-P company: Lozier Store Fixtures, St. Louis, Mo.
Distribution: Electrical wholesalers
Introduction: October 1991
Duration: Permanent
Construction: Metal
Square D officials call their display system an "unloader," designed to spur sales. It is not a program "to load shelves."