Retailer Campaigns

Client: Foot Locker/Asics
Producer: Medallion Associates

Product: Pharmaceutical drugs
Number of displays: 210
P-O-P company: RTC Industries Inc., Chicago
Distribution: Perry Drugs stores
Introduction: November 1992
Duration: Permanent
Construction: Freestanding kiosk with two poster frames and a vacuum-formed logo
The Perry Drugs display provides a literature area on both sides that holds up to 20 different brochures.

Client: AFA (Arby's Franchise Association)
Producer: Serigraph Inc.
Category: Multiple Materials: Sign
Comments: This unit withstands the outdoors and allows retailers to change food, drink or price offers. A removable adhesive system withstands the extreme hot and cold temperatures found around the United States. This part had to last a minimum of six months (and in some cases, two years) outdoors.

Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.

Serigraph Inc.
AFA (Arby's Franchise Association)
Multiple Materials: Signs

Medallion Associates Ltd.
Champs
Paper: Signs

Product: Home equity and home improvement loans
Number of displays: 275
P-O-P company: Dimensional Response Marketing, Newton, Mass.
Distribution: Bank of Boston branches
Introduction: April 1992
Duration: Promotional
Construction: Triple-thick, double-white SBS
The program got customers to think about how to improve their homes and let them know that a lack of expertise on their part wouldn't be a hindrance, since they could borrow the tape and learn about the project.

McDonald's Batman Stand-up
Rapid Mounting & Finishing