Retailer Campaigns

While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale

Product: Captiva sports drink
Number of displays: 1,000
P-O-P company: Glacier Cooler Co., East Sound, Wash.
Distribution: Dairy Mart convenience stores in 11 states
Introduction: June 1994
Duration: Permanent
Construction: Plastic; silkscreened graphics
Dairy Mart store managers assemble the unit by snapping all the pieces together. Even the wheels snap into place. No screws or tools are required.