Retailer Campaigns

An interview with John Lombardi, Executive Vice President, Creative Group Worldwide, Revlon

Client: Homeland stores
Product(s) Promoted: Savings Card program
Producer: Olympic Screen Craft & Lithography
Location: Fremont, Calif.
Distribution: Supermarkets and other retailers
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996

Client: Sports Authority
Product(s) Promoted: Sporting items
Producer: Impak Graphics
Location: Newport, Ky.
Distribution: 145 Sports Authority stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: November 1996