Retailer Campaigns

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

Client: Kmart/Sesame Street, Troy, Mich. Products
Promoted: Clothing
Objective: To introduce a new children's clothing line.
Introduction: September 1997
Construction/Materials: Sintra (toppers), 3M FloorMinders floor graphics
P-O-P Company: Grady McCauley, North Canton, Ohio

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.