Retailer Campaigns

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Client: Kmart
Products promoted: Books and magazines at feature discount prices.
Category management strategy: This header, shelf and endcap system organize the category, making it easier for the consumer to navigate. The header was designed using LESA accent material, giving it an illuminated look. The gondola signage showed product location and organized it into 30-foot sections. Plastic extrusions were used on the shelf for feature pricing. A special endcap configuration, previously unused, was designed to draw the consumers attention.