Retailer Campaigns

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

Product: Lawn mower parts and accessories
Number of displays: 2,500
P-O-P company: Packaging Concepts Ltd., Smithfield, R.I.
Distribution: Briggs & Stratton dealers and other lawn mower centers
Introduction: May 1999
Duration: Permanent
Construction: Particleboard, slatwall, steel and acrylic
Display set-up: Retail staff
Briggs & Stratton "Engine Centers" bring lawn mower parts out of the back room and onto the sales floor.