Sears Enhanced Driving Tool Display
Client: Sears Roebuck and Co., Hoffman Estates, Ill.
Distribution: Sears electronic departments
Size of Run: 900
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Personal Telecommunications
Objectives: The client wanted a display that would exhibit the department's complete line of radar detectors, CBs and scanners. It also needed to communicate to the customer the features, brand name, price and model number of each product. The unit was designed to last for a three-year period.
