Retailer Campaigns

Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder

Global launch offers hands-on trial in store-within-a-store format

Client: Boston Pacific, Suffern, N.Y.
Products Promoted: Private label cosmetics
Marketing Strategy: This display was created to display the cosmetic line in clothing stores in an attractive way. The client wanted to display as much inventory as possible.
Introduction: January 2000
Number of Displays: 400-600
Distribution: Specialty stores
Construction/Materials: Acrylic and PVC
P-O-P Company: Azar Displays, Nanuet, N.Y.

With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs.