Retailer Campaigns

Client: Payless Shoe Source, Topeka, Kan.
Introduction: May 2003
Number of displays: 2,500
Construction: Litho-labeled corrugate, metal pole tray supports
Distribution: Eckerd drugstores
P-O-P company: Kendal King Group, Kansas City, Kan.
Comments: The goal was to design a display that would be easy to assemble in-store. It needed to hold four pre-packed product trays and offer graphic impact from all sides.

Client: AFA Services Corp., Atlanta, GA
Introduction: February 1, 2003
Size of Run: 3,350
Distribution: Bars & Restaurants
Dimensions (H x W x D): 6' x 3' x 1'
Weight: 5 lb.
Producer: Rapid Displays, Chicago and Union City, Calif.
This mock oven display with LED lights to indicate "heat" was placed in all Arby's restaurants nationwide to communicate to consumers that its roast beef is oven roasted each day in the store.

Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement