Hitting a Bull's-Eye A Q&A with Laura Rowley, author of "On Target: How the World's Hottest Retailer Hit a Bull's-Eye." No Poker Face Needed Master of Mixes mixes it up with Lady Luck to entice partygoers Multimillion-Dollar Campaign Backs New Scooby DVD The Lord of the Drinks 7 UP P-O-P features "Lord of the Rings" characters Wild Oats: Shopping for Partners McDonald's Breakfast Happy Meals Sign Lola Sticky Mop Shipper Posts 80% Sell-Through in 3 Weeks Maytag Survey Helps Fine-Tune P-O-P Selection An Instant Improvement Polaroid upgrades its instant camera and improves its merchandising Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness First Previous 3197 3198 3199 3200 3201 Next Last
