Haggar Comfort Fit Signage
Product: Comfort Fit Waist Pants
Distribution: Department stores and Haggar Clothing Co. stores nationwide
Introduction: October 2002
Duration: Permanent
Construction: Four-color process, varnished signs and banners
Display set-up: Retail staff
Haggar Clothing Co. used a combination of banners, hanging signs and tabletop signs to create flexible in-store areas for the launch of its comfort fit waistband pants line.