Shell Mileage Poster
Product: Shell Oil Products US gasoline
Number of displays: 11,000 outlets
P-O-P company: Pointsmith Inc., Houston
Distribution: Shell gas stations
Introduction: June 2003
Duration: Temporary
Construction: Paper stock, vinyl
Display set-up: Retail staff
Comments: Shell Oil used a sea and sky graphic to express the new formulations in the company's gasolines. The images were used on merchandising pieces that extended P-O-P to the curb.