Kmart "Love to Give" Displays
Client: Kmart Corp., Troy, Mich.
Introduction: Spring 2003
Size of run: 1,500
Producer: G2 Worldwide, New York
Merchandising elements announcing Kmart's new corporate branding message have flooded the chain's 1,500 stores. The Valentine's Day promo included "Love to Give!" standees, ceiling danglers and signage.