Client: Safeway Inc., Pleasanton, CA
Introduction: August 2005
Product(s) Promoted: Lucerne dairy products
Distribution: All Safeway banners: Safeway, Vons, Pavilions, Dominick's, Randall's, Tom Thumb, Genuardi's and Carr's.
Intended Length of Use: 4 weeks
Size of Run: 1,600
Dimensions (H x D x W): 58" x 14" x 14"
Weight: 4.45 lbs.
Producer: Alcone Marketing Group, Irvine, CA
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?