The Retail Media Play As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab. Trends 2020: Retail Digital Media Platforms Target General Mills S'ip by S'well Incentive Target and General Mills are running a sponsored Facebook update promising shoppers a free S'ip by S'well water bottle from Can't Live Without It with purchase of $15 worth of General Mills "wholesome snacks." Who's Who in Retail Media: Navigating the Evolving Landscape Future-Proofing Your Brand at Retail Walmart Unveils Self-Serve Ad Platform From Chain Store Age, Jan. 3: Profile: Sheila Bonner, VP, Shopper Marketing, Insights and Merchandising, Keurig Dr Pepper Path to Purchase Toolkit (December 2019) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Path to Purchase Trends Report 2020 Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade. Trends 2020: Digital Marketing First Previous 249 250 251 252 253 Next Last
