Duane Reade JagTag Mobile Campaign
Brand: Duane Reade private label
Key Insight: Customers interviewed said the stores weren't connecting emotionally with New Yorkers.
Solution: In addition to remodeling stores and launching a digital campaign, the retailer redesigned packaging to evoke the spirit of New York City.
Description: A mobile campaign with JagTag allows shoppers to take a picture of ads -- like this one on a sidewalk -- and text it in to receive coupons and the Duane Reader.