Kroger promoted the expansion of its Simple Truth private label into personal care products with a sweepstakes awarding 12 winners with a prize package containing $50 worth of the new SKUs.
Dollar General used a June 13 email to link to four recipes in the "Easy Meals" section of dollargeneral.com that combine private label Clover Valley with Unilever's Knorr, Country Crock, Hellmann's and Lipton.