3. Creative Elements Ratings, by Most Important Channel 1. Creative Elements on Displays: All Respondents Wal-Mart/Duracell 'Free Music' Display Chart I: Budget Allocation by Marketing Strategy Rayovac Entertains with Help from Sony Gillette and J&J Stock Safeway's Medicine Cabinet Safeway Gillette Feature Ralphs 'Lemony Snicket' Feature Gladware, General Mills Share Holiday Plans Gladware/General Mills Header First Previous 970 971 972 973 974 Next Last