Premiums/ Incentives

Client: Wyeth Consumer Healthcare, Madison, NJ
Production Date: November 2004
Size of Run: 5,000
Duration: Temporary
Producer: Alliance, a division of Rock-Tenn, Totowa, NJ

Client: Sony Ericsson, Research Triangle Park, NC
Producer: Under 1Roof, Dallas
Comments: This countertop unit, shipped to Cingular stores nationwide, plays up the offer for a free faceplate with the purchase of the Z500 phone.