Premiums/ Incentives

Client: McDonald's Corp.
Producer: Rapid Mounting & Finishing Co.

Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.

Client: Nestle Beverage Co.
Product: Nescafe coffee
P-O-P company: Great Northern Corp., Racine, Wis.
Introduction: April 1992
Construction: B-flute printed corrugated, fiber tube, SBS litho direct and a coupon pad.

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

McDonald's Batman Stand-up
Rapid Mounting & Finishing

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Type: Counter unit
Product: Skoal chewing tobacco
Client: U.S. Tobacco
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Construction: SBS; two-color laminated to single-face corrugated cardboard and film laminate coating
Introduction: October 1992
Comments: The use of SBS laminated to single-face corrugated cardboard with film laminate coating removed any fluting or exposed edges and gave the unit a semi-permanent appearance.

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
In-store beauty advisors use the tray, which features a gift, when walking around the store. The unit can later be used as a display piece.