Premiums/ Incentives

U.S. Tobacco Revisits Concert Promo for 1996
Pittsburgh Brewing Launches Black Jack Black & Tan
Rayovac Corp. Michael Jordan Poster

Product: Renewal reusable alkaline batteries and Power Station chargers
P-O-P company: Display One, a division of Menasha Corp., Madison, Wis.
Distribution: Mass merchants and other retail stores
Introduction: October 1995
Duration: Temporary
Construction: Corrugated
Rayovac entices consumers to try its new renewable battery line by using interior display space that explains the product's benefits. The display also touts free limited-edition Michael Jordan posters that come attached to it.
Rayovac Signs Michael Jordan for Renewal Campaign
Commitment to P-O-P Rejuvenates Michelob
What Moves Goods Through a Retail Operation?
Godiva Liqueur Will Toast the Holidays
Hiram Walker Unveils Connoisseur's Collection
Seagram Commissions Absolut Illusion
Godiva Floor Display and Gift Bag

Gift bags are available from the company when a consumer buys a bottle of Godiva chocolate liqueur.
The Deluxe Holiday Floor Display (right) showcases bottles of Godiva Liqueur Co.'s chocolate liqueur and illustrates its mixability on a gold-foil wreath.