Premiums/ Incentives

Product: Jack's Kid's Meal premiums
Number of displays: 2,000
P-O-P companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas
Distribution: Jack In The Box restaurants nationwide
Introduction: April 1998
Duration: Temporary
Construction: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
A spring Kid's Meal promotion at Jack In The Box restaurants was supported by a countertop merchandiser and menuboard extender.

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.