Wal-Mart, Gillette Play Up Free Music Downloads 3. Creative Elements Ratings, by Most Important Channel 1. Creative Elements on Displays: All Respondents Wal-Mart/Duracell 'Free Music' Display Duracell 'Free Music' Packaging for Wal-Mart Longs 'Spider-Man 2' Feature Longs Gives Hallmark a Holiday Greeting 2. Creative Elements Ratings, by Product Category Rayovac Entertains with Help from Sony Chart I: Budget Allocation by Marketing Strategy First Previous 1064 1065 1066 1067 1068 Next Last