Packaging

Client: E. & J. Gallo Winery
Products promoted: Gossamer Bay wines
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated
Introduction: September 1996

Client: Anatex Enterprises
Products promoted: Children's toys
Producer: Bay Cities Container
Location: Pico Rivera, Calif.
Distribution: Mass merchants
Material/Process: Corrugated/offset printing (direct)
Introduction: June 1996

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages