Packaging

Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.

Client: Hershey Chocolate U.S.A., Hershey, Pa.
Product Promoted: Hershey Kisses
Objective: The packaging for the candy dispenser was designed to let the consumer see the product. It is printed with animated candies to follow the product theme.
Introduction: July 1999
Number of Displays: 151,000
Construction/Materials: Six colors printed on combined board with shrinkwrap
P-O-P Company: Triangle Display Group, Philadelphia

Concept Shops unify products into a store-within-a-store for retailers