Packaging

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

Christian character is introduced in multi-formats with colorful P-O-P

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.