Client: 3 Vodka Distilling Co., Chicago Introduction: July 2003 Size of run: 1,500
For its new soy vodka, 3 Vodka Distilling Co. has launched displays that highlight the brand's distinctive bottle.
Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.
