Packaging

"Pepperidge Farms, Norwalk, Conn., dangles its new Flavor Blasted Color Changing! Goldfish in front of kids with packaging that uses metallized paper to deliver graphic punch.
     The company has a track record of using novel packaging approaches to highlight different varieties within the Goldfish brand. For example, it had previously used fluorescent inks to differentiate Flavor Blasted Goldfish from the original version.

Two-jar sauce package has shape that shoppers notice, delivers flavor that single bottles can't.