New Product Launches

Retailer: Walgreens
Location: San Francisco

Retailer: Walmart
Location: Norwalk, CT

"On the surface, this Prilosec OTC corrugated floorstand looks good, with sharp graphics tying into the NASCAR sponsorship and great product visibility. But behind this facade lurks a structural problem that could shorten its store life: The back has already failed and popped open, with tabs starting to let loose. A better design (or a glued back) could make this unit long lasting.

Report Card:

• Brand: B+. Great graphics and fine product visibility; ability to be used as a power wing or floor unit.

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 5, 14, 30 & 45 count Tablets
Distribution: National accounts
Production Run Quantity: 47,000
Introduction: 2/2/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 24" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration