A variety of Procter & Gamble’s Vicks products are enjoying secondary merchandising space at Walgreens via an account-specific floorstand promising shoppers 2,000 or 3,000 Balance Rewards points with purchase of two eligible products.
CVS/pharmacy tied in to Procter & Gamble’s Oct. 28 brandSaver with multiple features in its concurrent circular promising ExtraCare cardholders $5 in ExtraBucks rewards with purchase of $20 worth of select SKUs from P&G brands.
