Target drummed up excitement for the Sept. 6 release of Take-Two Interactive Software's NBA 2K20 by offering shoppers a $15 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.
Pernod Ricard's Beefeater called attention to its brand block in the liquor section of a Missouri Walmart store with custom aisle violators and shelf blockers.
