Walmart is stocking an exclusive, limited edition collection of six sheer lip gloss shades that L'Oreal's Maybelline developed in collaboration with influencer Summer McKeen.
Target drummed up excitement for the Sept. 6 release of Take-Two Interactive Software's NBA 2K20 by offering shoppers a $15 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.
Pernod Ricard's Beefeater called attention to its brand block in the liquor section of a Missouri Walmart store with custom aisle violators and shelf blockers.
