Prilosec OTC Launch at CVS A case study from the Promotion Marketing Association's 2005 Reggie Awards Top-Selling New Non-Food Brands, 2003-2004 Ad Spending of Top Non-Food Brands Year 2 Sales of Top 10 New Non-Food Brands of 2003 Prilosec CVS Launch Checkout Card Prilosec CVS Launch Header Card Prilosec CVS Launch Counter Card Prilosec CVS Launch FSI 'brandSaver' Prilosec Feature Prilosec Football FSI First Previous 1024 1025 1026 1027 1028 Next Last