Purple Reign Prilosec OTC Launch at CVS A case study from the Promotion Marketing Association's 2005 Reggie Awards Ad Spending of Top Non-Food Brands Year 2 Sales of Top 10 New Non-Food Brands of 2003 Top-Selling New Non-Food Brands, 2003-2004 Prilosec CVS Launch Header Card Prilosec CVS Launch Counter Card Prilosec CVS Launch FSI Prilosec CVS Launch Checkout Card 'brandSaver' Prilosec Feature First Previous 1024 1025 1026 1027 1028 Next Last
