New Product Launches

"On the surface, this Prilosec OTC corrugated floorstand looks good, with sharp graphics tying into the NASCAR sponsorship and great product visibility. But behind this facade lurks a structural problem that could shorten its store life: The back has already failed and popped open, with tabs starting to let loose. A better design (or a glued back) could make this unit long lasting.

Report Card:

• Brand: B+. Great graphics and fine product visibility; ability to be used as a power wing or floor unit.

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 5, 14, 30 & 45 count Tablets
Distribution: National accounts
Production Run Quantity: 47,000
Introduction: 2/2/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 24" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 30- and 45-count Tablets
Distribution: National Accounts
Production Run Quantity: 53,000
Introduction: 2/2/08
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 14" x 18"
Weight: 4 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistic Co., Fort Washington, PA
Product(s) Promoted: Various SKUs of Zyrtec OTC product
Distribution: Walmart
Number of Stores: All stores
Production Run Quantity: 6,000 half-pallets; 17,000 PDQs; 34,000 power wings
Introduction: 2/1/08
Intended Duration: 6 months or longer
Dimensions (H x W x D): 50" x 49" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)