Mobile Marketing

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

Meijer and Smithfield Foods' Eckrich partnered this summer for a "Million Dollar Challenge" sweepstakes.

The New York Times has announced an intriguing use of content delivery over mobile phones. 

Target is testing beacons at 50 stores in Chicago, Denver, New York City, Pittsburgh, San Francisco, Seattle and Portland, Oregon, in addition to its hometown Minneapolis/St. Paul market. 

Walmart launched an extensive display ad program on mobile, tablet and desktop to support gluten-free products.