Digital Zip is designed to use real-time data to pinpoint and reach those consumers considered most likely to buy products. This hyperlocal advertising technology can target shoppers in defined neighborhoods that are in proximity to specific stores. Kimberly-Clark, for example, has used the technology to target neighborhoods with a specific audience profile and leverage online sample requests for Huggies Snug & Dry diapers; the effort drove both traffic to the retailer’s website and in-store sales of the product.