Target leveraged the occasion of the National Football League's Super Bowl LI on Feb. 5 to lure in shoppers with a mobile push notification linking to Cartwheel coupons for "big game goodies" valid "today only."
Aiming for an omnichannel experience that bridges its website, mobile app, in-store experience and loyalty at the register, The Coffee Bean & Tea Leaf launched an enhanced mobile app for its guests.
The Weather Co. and its Weather Channel mobile app are hosting the first Watson Ads from IBM, which are mobile ads that consumers can engage with over voice or text.
