Google and H&M have put their heads together to develop the “Data Dress,” a garment that will be tailored to a consumer based on her monitored lifestyle.
As Sony Pictures Animation prepares the release of “The Emoji Movie,” which is completely inspired by the mobile phone, it makes sense the company would use the device to market it.
Neiman Marcus has announced that the staff at its Neiman Marcus Last Call stores will be outfitted in a voice-controlled wearable device that enables them to communicate with each other but also works off the store’s Wi-Fi and alongside a mobile app to help staff locate product in-store through indoor location.
Covercraft, maker of protective car covers, got active socially with a sweepstakes that awarded prizes like free car covers that they call “caps” to consumers who posted photos of their cars with the hashtag #ThatsMyBaby.
Broadening the use of its lenses, Snapchat introduced World Lenses, a feature that enables users to not only decorate selfies but the environment surrounding the person in the photo.
