Aiming for an omnichannel experience that bridges its website, mobile app, in-store experience and loyalty at the register, The Coffee Bean & Tea Leaf launched an enhanced mobile app for its guests.
The Weather Co. and its Weather Channel mobile app are hosting the first Watson Ads from IBM, which are mobile ads that consumers can engage with over voice or text.
Aiming to give its retailer and foodservice clients a better look at its ROAS (return on advertising spend), RetailMeNot, Austin, Texas, launched “Mobile Attribution Powered by RetailMeNot.”