Klever-Kart Guides Consumers In-Store A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Budweiser Football Promo Goes Local Anheuser-Busch spends $3 million on P-O-P for fall promotion Jack Daniel's Dresses Up for the Holidays Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder Banfi Vintners Introduces Stonehaven Wines Jamba Juice Summer Promotion Targets Outdoor Enthusiasts UDV Utilizes Laptops, Printers to Localize Promos Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Buena Vista Home Video Launches Summer Decoder Sweepstakes First Previous 1232 1233 1234 1235 1236 Next Last
