Tie-Ins Drive 'Rugrats' Launch Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Schultz Outlines Five Criteria for Measuring Return on Brand Value California Apple Commission Promotes Animated Seedman Character Korbel Toasts New Year With Millennium P-O-P Country Pride Teams with NASCAR to Help Speed Profits Frequent-Purchaser Promo Helps Launch Bosch Accessory Display Chevron Develops Tic Tac Techron Game Does Your P-O-P Answer These Questions? P-O-P Sweepstakes Hit Cyberspace First Previous 1232 1233 1234 1235 1236 Next Last
