Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Similarities and Differences An abstract from the Journal of Retailing (Volume 78, Issue 2) Jim Beam Promo Has a Certain Glow NBA Scores with New Retail Partners Vise Grip Unleashes Unified Holiday Push Asics Hits Its Stride Willis Offers Criteria For Evaluating P-O-P Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. Perrier Rolls Out Wood Displays for Calistoga Bottled Water Educational P-O-P Helps Sprint Promote Prepaid Internet Access Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. First Previous 1227 1228 1229 1230 1231 Next Last
