Halloween

Client: Meijer Inc., Grand Rapids, MI
Product(s) Promoted: All Easter-related items sold in Meijer stores from candy, baskets, and gifts to clothing and decorations
Distribution: Meijer stores
Number of Stores: 186
Production Run Quantity: 186
Introduction: 2/15/09
Intended Duration: 8 weeks, February 15 - April 13
Dimensions (H x W x D): 49" x 116" x 1"
Weight: 72 lbs.
Budget Category (U.S.): $501 - $550 (display only)

A case study from the Promotion Marketing Association's 2009 Reggie Awards

Client: The Hershey Co., Hershey, Pa.
Producer: TimBar Packaging & Display,Hanover, Pa.
Size of Run: 150
Introduction: August 2008
Comments: An eye-catching entrance to Meijer's seasonal Halloween section, this display also carried plenty of candy and garnered 60 square feet of valuable in-store space.

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Keebler Chips Deluxe, Fudge Stripes, and E.L. Fudge
Distribution: Supermarkets
Number of Stores: 7,500
Production Run Quantity: 7,500
Introduction: 10/1/07
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 68" x 28" x 84"
Weight: 38 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Foster's Wine Estates Americas, Napa, CA
Product(s) Promoted: The Little Penguin wine
Distribution: National liquor and grocery stores
Number of Stores: 460
Production Run Quantity: 500
Introduction: 9/15/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 87" x 37" x 12"
Weight: 11 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration