Eckrich Kirk Herbstreit Counter Card
Product: Eckrich Meat Products
P-O-P company: RR Donnelly, Chicago, printed the P-O-P
Key insight: Qualitative research led the meat brand to grilling and college football to target its mostly male audience.
Comment: Former quarterback Kirk Herbstreit anchored a sweeps campaign that included counter cards (shown here), standees and shelf signs.