Nature's Own Floorstand
Brand: Flowers Foods, Thomasville, Ga.
Display: Corrugated floorstands
Key insight: Consumers are making food purchases and travel decisions more carefully due to the economic climate.
Solution: Offer a sweepstakes that awards a free family vacation to Orlando and generates trial of Nature’s Own.
Comment: Side panel display copy describes the sweepstakes and informs shoppers how to enter.